Emily's Pillow
Client: RVLT
Role:
Art Direction
Graphic Design
Emily’s Pillow is the French leader in silk pillowcases. After 5 years of rapid growth, a gradually established notoriety and a solid reputation, the time had come for Emily’s Pillow to write the new chapter in its history. The issue? If the company had consolidated and commercial performance was on track, the brand platform and its visual identity had not evolved, no longer reflected the vision of the brand and its DNA, and did not constitute the necessary foundation for the development of its positioning.
2025
Creative direction: Cédric Gavillet, project management: Marc Cluchier, art direction and design: Julie Puech, photography: Emily's Pillow
