Ready to eat menu
Client: Cook it
Role:
Photo Art Direction
Graphic Design
Set Design
The brand's colors are used throughout the textures to bring out the subtleties of the dishes. Given that ready-made meals don't always have a good reputation, we wanted to change this idea by creating a cheerful, friendly atmosphere. We wanted to recreate a table setting so that consumers could project themselves. The takeaway lunch bentos were chosen to underline the fact that these are dishes that are eaten mainly at work, on the go, when there's no time to cook. The visuals are simple, to facilitate their integration into menus.
2021
Photo : Valérie Derome Massé
