Summer campaign
Client: Cook it
Role:
Photo Art Direction
Graphic Design
The ready-to-eat products had to be presented in their delivery packaging. To bring warmth to this dish, we imagined comfortable contexts to enjoy it. The set-up suggests a relaxed evening with friends in a living room, a dinner on the terrace, different places that reflect summer situations. Simplicity is one of Cook it's core values, so we've brought in a slightly imperfect look, with cheerful photos that aren't too polished. We wanted to anchor ourselves in everyday life and inspire people with recipes seen close-up.
2022
Photo and set design : Studio Kay
